I have used the zinc-aluminum rods to braize aluminum together with oxy-acetylene before I got my TIG setup. It is actually kind of neat, you can braze some joints that you could never weld, like join the large surfaces of two pieces of plate together. I like Geezer's idea of using it to join 7xxx series aluminum together because, well that's got zinc in it too. 
Their is no inherent reason that the braizing rod should cost a lot however; its not like silver solder, where the scrap/free market prices of a key ingredient (the silver) costs a lot in "scrap value". It's only composed of Zinc and Aluminum I believe, neither of which cost very much in scrap value. The manufacturing cost should be low.
And indeed, if you don't get hung up on brand names, you can shop around and find essentially the same product for much less. Here is the same basic product, (zinc-aluminum brazing rod melting at around 800F,) sold as "Welco 52" in 1/8" rod form for $10 / lb:
http://weldingsupply.securesites.com...52-60||1|510||
Last edited by jakeru; 05-07-2011 at 05:15 PM.
'13 Everlast 255EXT
'07 Everlast Super200P